![]() ![]() Through its services, BLVD will assist with the development of NIL opportunities for USC student-athletes, including sponsorships, group licensing, promotions and events, and merchandising. We are prepared to use the Stay Doubted network of brand partners and in-house capabilities to establish BLVD as a leader in the NIL era." The economic power of Los Angeles is a differentiator that is hard to match. "This arrangement achieves that and more. "Since the inception of NIL, the focus has been on establishing long-term sustainable structures that place student-athletes at the forefront of opportunities and industry-leading resources," said Michael Jones, CEO of Stay Doubted. All BLVD activities will be conducted in a manner consistent with California state laws, NCAA rules, and the USC Athletics Student-Athlete Name, Image, and Likeness (NIL) Policy. ![]() While BLVD will provide its services exclusively to USC student-athletes, those student-athletes may also supplement their BLVD representation with other professional service providers. The university will not be a party to those agreements, nor will it receive any share of revenue from student-athlete NIL endeavors. ![]() The student-athletes will sign their own industry-standard representation agreements with BLVD. We are thrilled to be able to meet this need and make these resources available through a qualified and reputable third party for our student-athletes should they wish to take advantage."Īll USC student-athletes will have the opportunity to voluntarily opt-in to non-exclusive NIL representation through BLVD. We strive to support our student-athletes in all ways, including in the NIL space. We believe every student-athlete should have access to NIL support resources and currently only about 3% of our student-athletes have engaged professional service providers. We have patiently studied the NIL environment both within our program and nationally to inform our decision-making. "I am grateful to President Folt for her leadership and guidance as we developed this program. NIL is a new dimension of the student-athlete experience, and we want to provide best-in-class services to our student-athletes in this area as we do all others." "We offer dozens of services to support all aspects of the student-athlete experience: coaching, medical, academic, nutrition, strength training, sports psychology, career planning, and so many more. Folt encouraged me to develop the best NIL support program in the nation for our student-athletes consistent with our vision to be the most student-athlete centered program in the country," said Bohn. "From the moment the NCAA revised its rules regarding the use of NIL, President Carol L. Stay Doubted will have at least seven full-time employees dedicated to BLVD activities. Stay Doubted has established a subsidiary, BLVD LLC., which will operate as an agency and media company that will exclusively serve USC student-athletes to assist with the development of NIL opportunities. It also has an impressive client roster in the brand partnerships space, having worked with companies such as Amazon, Microsoft, State Farm, Verizon, lululemon, and many others. ![]() Stay Doubted has managed over $63 million in sports partnerships, including more than $1 million in collegiate athlete partnerships in the first year of the NIL era. USC Athletics has reached an agreement with Stay Doubted, a modern-day media agency empowering the next generation of student-athletes and fans, to provide enhanced NIL services to its student-athletes, USC Director of Athletics Mike Bohn announced today (June 15). LOS ANGELES - Any USC student-athlete who wants a professional service provider to support their pursuit of NIL opportunities will soon have that service available to them through a third-party agency. ![]()
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